No, we don’t recommend Agent Google Business accounts, and we won’t support it from a Head Office perspective.
Google Business is fundamentally built on location and map data, so having ‘locations’ linked to agents is going against Google’s best practice. Google Business should be used for office locations only and agents can be promoted within that location via Videos, Photos and Google Posts.
We certainly don’t want to discourage your agents from promoting their brand online – this must be encouraged.
Agents can utilise social media channels such as Instagram, Facebook, Tik Tok and YouTube to build their online community in the digital space. We also highly recommend Social Media Vendor Paid Advertising for promoting Property Advertising. Realforce is our recommended supplier for Social Media Vendor Paid Advertising.
Realforce's Home Booster Package matches properties with home buyers on social media with precise targeting. Realforce will show your properties at the right moment to the right people. It’s a cost-efficient tool to reach potential buyers and sellers on Social Media, and another way you can demonstrate a point of difference as to why vendors should list with you.
Free with Realforce's Home Booster Package is an Agent Booster Ad. Agent Booster Ads are a digital, more powerful version of a classic "Just Sold" letterbox drop. Targeting potential sellers and homeowners within the local area and helping to promote the agent and brand in the local area.
Realforce Contact:
Tatiana Mijalica
Head of Strategic Partnerships
+61 412 100 003
tatiana@realforce.com
www.realforce.com
Note: Adfenix is now Realforce, find out more >