Engage your audience and improve your local search engine rankings by regularly sharing regular updates.

Posting insightful content not only enhances your online presence but also establishes you as an industry authority. Utilise your agency's website to showcase your expertise, share market insights, and connect with your community. By keeping your content fresh and relevant, you not only drive traffic to your site but also foster trust and loyalty among your audience. Don't miss the chance to tell your unique story and stay top-of-mind with your clients and prospects!


GUEST WRITERS If you have a copywriter who you would like to access your website to post articles, we do have a level of access that just gives you access to this section. Email support@barryplant.com.au if you would like a guest writer added for your website.


NEWS ARTICLES / STORIES

The main purpose of your News section is to give you a channel to talk about what's happening within your local community, your office, your team and most importantly, the local real estate market. News article topics could include things such as:

  • Weekly Market Wraps

  • Auction Results

  • Case Studies

  • Upcoming Events or Community Initiatives

  • New Employee Introductions


Note: Stories such as Tips for Buyers or How to present your garden for sale etc should be posted under the “Blog” section of the site.


TIP: You can share News Posts on your Google Business page to feature them in Google search for your office for 7 days. You can also share your stories on your social media pages and through email marketing.



CREATING NEWS ARTICLES

  • Login to the Website CMS
  • Click the arrow (>) next to Pages >
  • Click the word Office Site
  • Click the arrow next to the office’s name you would like to add the news story under (noting this article can also be shared with your other offices, if you have multiple offices)
  • Click the word Title at the top of the menu to sort the page alphabetically
  • Click the arrow (>) next to Media Hub (Office Name) >
  • Click the arrow (>) or plus symbol (+) next to the News (Office Name) > to go to the news section
  • Click the 3 horizontal dots at the top of the page next to the page title then select “Add Child Page”


ARTICLE CONTENT

Enter the following information under the CONTENT TAB 


TITLE Input the heading of your News post


HEADER IMAGE Upload the image relating to the news article


PREAMBLE Input the introductory paragraph for your news article post


ARTICLE Press the Plus (+) symbol and select options as required (see outline of options below)

Paragraph = Body text

Featured Image = Image within the article
Subtitle = Larger title within the article

Image Gallery = a carousel of multiple photos within the article

Drop Quote = a quote within the article

TIP: videos can be added from Youtube or Vimeo using the “Paragraph Text” mode.


TAGS You can use tags to display content for specific content within a page. For example, if a Director is mentioned in the article, you could Tag their name and you could add news stories to that Director’s agent profile which contain that Tag. Please note that Corporate create tags when building news, so some agent names may already exist in the system.


CATEGORIES Choose the categories which apply to the article, you can apply more than one category. Note: Don’t use the Corporate Homepage category, if you wish for an article to appear on the Corporate Homepage, please email the request to marketing@barryplant.com.au.


SHOW RELATED ARTICLES Tick to show other similar articles, you can also choose from specific categories if you would only like specific categories to show as related articles or you can add specific Tags


AUTHOR This optional feature allows you to choose an “Author” from the Staff members available which will appear on the post. Offices may wish to assign a post to a Director so the Director’s name and photo appears on the post.


ARTICLE PROMOTE TAB

This is the slug for the URL which automatically pulls from the heading of the article.

ARTICLE SETTINGS TAB

SCHEDULED PUBLISHING If you don’t want your article to post straight away, you can input the date the post should go live. The expiry date is optional and only relevant if you want the article to automatically unpublish after a certain date.


POST DATE Enter the date of the article, you can back date the article if needed.


SHOW DATE All news stories should have dates, but for Blog posts that are evergreen content, you can hide the date.


HERO IMAGE ANCHOR If the image on the site is cropped, in the Settings tab you can choose where you want the focus on the image (top, middle, bottom).


ARTICLE SEO TAB

META TITLE Headline of the news post

META DESCRIPTION Preamble text

META KEYWORDS Insert relevant keywords for the article. Don’t overdo it.


OPEN GRAPH / FACEBOOK TAGS (this section needs to be completed so content appears correctly when shared to Facebook):


OG TITLE This is the Title/Headline to appear on Facebook, copy headline and tweak as necessary


OG TYPE Article


OG URL Copy the full URL of the article once the article is published live or you can use this url and add the slug after from the Promote tab: https://www.barryplant.com.au/media-hub/news/ and paste it in


OG IMG Go to the "Content" tab and press "EDIT THIS IMAGE" on the Header Image. Then press the "URL GENERATOR" button and copy the full URL to your clipboard. Go back to the SEO tab and put the URL you copied into the Og Img field AND in the Twitter Image field below.

Og Description: copy the Meta Description above and adjust as necessary.


TWITTER CARD  (this section needs to be completed so content appears correctly when shared to X /Twitter):

TWITTER CARD disregard this field

TWITTER SITE Twitter site: disregard this field

TWITTER TITLE This is the Title/Headline to appear on Twitter, copy headline and tweak as necessary

TWITTER DESCRIPTION copy the Meta Description above and adjust as necessary.

TWITTER CREATOR disregard this field

TWITTER IMAGE copy the Og Img URL as above and paste here if you haven't done so already.

TWITTER STRUCTURED DATA: disregard this field


ARTICLE SHARING TAB

Tick the offices the article should be shared to, ensuring you have permission to share the article with the office you are selecting.


SAVING AND PUBLISHING YOUR ARTICLE

Click “Save Draft” and you can preview your article in the side pane. Once you’re happy to go live with your story, click the arrow next to Save Draft and select PUBLISH from the dropdown list.


UPDATING OR REMOVING ARTICLES

You can search for the article by name using the search box at the top left of the nav menu, or:

  • Login to the Website CMS
  • Click the arrow (>) next to Pages >
  • Click the word Office Site
  • Click the arrow next to the office’s name you would like to add the news story under (noting this article can also be shared with your other offices)
  • Click the word Title at the top of the menu to sort the page alphabetically
  • Click the arrow (>) next to Media Hub (Office Name) >
  • Hover over the article you want to update and press either “EDIT” or choose “MORE” then “DELETE” or “UNPUBLISH” to remove the article.


BLOG POSTS

The main purpose of your blog is to connect you to the relevant audience. Articles posted to the Blog section of the site should be helpful and informative. Blog article topics could include things such as Tips and Advice for:


  • Buyers

  • Sellers

  • Rental Providers / Investors

  • Renters

  • Developers


Note: Blog posts are different from news posts, they are more informative or aspirational type stories. News stories such as real estate market updates should be posted under the “News” section of the site. Head Office reserves the right to edit and/or move Blog articles so they are correct.


Offices can share Blog posts to their own website and any offices that they are associated with as desired. Blog posts from an office cannot currently be shared to the main website, however, if an office has a great story that they would like to be posted to the main website and shared to their website/s, please email the story to Head Office who can post the Blog article and share it to various office sites as required.


CREATING BLOG POSTS

Login to the Website CMS

  • Click the arrow (>) next to Pages >
  • Click the word Office Site
  • Click the arrow next to the office’s name you would like to add the blog post under (noting this article can also be shared with your other offices if you have multiple offices)
  • Click the word Title at the top of the menu to sort the page alphabetically
  • Click the arrow (>) next to Media Hub (Office Name) >
  • Click the arrow (>) or plus symbol (+) next to the Blog (Office Name) > to go to the Blog section
  • Click the 3 horizontal dots at the top of the page next to the page title then select “Add Child Page” to add a new Blog article


Note that adding a blog works the same way as adding a News Article, so please see instructions above for adding News for full instructions.


Always check the live site when you make changes to make sure everything looks as it should. If you have any issues with updating you can email our support team for assistance support@barryplant.com.au.