In order to ensure that our emails are delivered directly to our clients' inbox folders, email servers (such as Gmail and Yahoo) have implemented DKIM, SPF, and DMARC records to prevent our emails from being marked as spam or suspicious. Nearly 95% of email servers are using these settings to ensure that all incoming emails are considered trustworthy.
How it works?
DKIM - DomainKeys Identified Mail, is an email authentication method that uses a digital signature to let the receiver of an email know that the message was sent and authorised by the owner of a domain.
SPF - SPF records are a type of DNS TXT record commonly used for email authentication. SPF records include a list of IP addresses and domains authorised to send emails from that domain.
DMARC - Domain-based Message Authentication, Reporting and Conformance is an email authentication protocol. It is designed to give email domain owners the ability to protect their domain from unauthorised use, commonly known as email spoofing.
Can I prevent my emails from going to Spam? Yes, as long as you use email servers like Google, Yahoo or Microsoft (etc) that have active DKIM, SPF and DMARC records when sending your emails. You can also ask the recipient(receiver) to inform their internal IT to whitelist your domain.
What if I use another third-party application (e.g., Activepipe, PropertyMe etc)? Contact support@barryplant.com.au to set up the third-party DKIM, SPF and DMARC records to our company DNS server. This will prevent your email from being marked as spam in your client's inbox.
For further assistance, kindly contact support@barryplant.com.au